Guild is on a mission to unlock opportunity for America’s workforce by removing financial barriers and partnering with Fortune 500 companies to provide tuition-free education benefits.

As Guild evolved its focus from student outcomes to student journeys, the brand team collaborated with COLLINS to refresh the company's visual identity and brand strategy.

The impact of this visual identity is vibrant and human-centered, distinguishing Guild in the tech space. It effectively embodies the pathways and connections Guild facilitates for employees, reflecting this new focus across every touch point.